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Company Initiative


Company Initiative
When we started Euronutrition in Europe in the late 1990s, we wanted to differentiate ourselves from all other nutrition companies. As a former college football player, I found myself bobsledding in Europe and representing the US in competitions from Innsbruck, Austria, St. Moritz, Switzerland to Oberhof, East Germany. There was one thing I found missing in Europe and that was high-quality, nutritional supplements that were readily available to the athletes.

All of our European bobsledding friends asked us to bring vitamins and nutritional supplements from the US on our trips overseas. We in return, asked to train with them so we could learn from the best bobsledders in the world.

This friendly exchange of nutritional product knowledge and athletic bobsled knowledge started the company, Euronutrition BV.

As an athlete, with over 40 years experience in strength and conditioning; training not only myself but Olympic Champions, World Champions, a Track World Record Holder and a Collegiate World Series National Championship team, I was always trying to maximize our training and increase our performance. Nutrition was a very big part of this. We were constantly challenging ourselves and others to “Do More”.

My goal with Euronutrition was to build scientifically based product formulas that contained the purest, most bioavailable ingredients and deliver them into the body where they can be properly absorbed. You see it’s not what you and I eat, it’s what nutritional elements our bodies absorb and utilize that help keep us healthy.

We, at Euronutrition, have always taken great care and pride in the selection of raw ingredients for our formulas. I never got into my bobsled without spending hours polishing and fine tuning the runners because I knew that every hundredth of a second down the run counted. Raw ingredients and the quality found in our products are a little like my runners. They are the best and must be the best to maximize your body’s potential health benefits.

We guarantee each raw ingredient. We do a complete drug-free test on Extreme Endurance, by the largest sports drug testing lab in the world. Only after drug-free testing of our ingredients do we produce Extreme Endurance.

Our manufacturing facility is NSF International Certified, which means it conforms to the highest industry standards, from extensive testing to continuous plant inspections. NSF Certification, (GMP) Good Manufacturing Practice Registration and Certified ISO/17025, drug-free testing ensures the absence of any banned substance that is prohibited by sports organizations such as:

  • (WADA) World Anti-Doping Agency
  • (IOC) International Olympic Committee
  • (NCAA) National Collegiate Athletic Association
  • (USADA) United States Anti-Doping Agency
  • (NFL) National Football League
  • (MLB) Major League Baseball
  • (NBA) National Basketball Association
  • (NHL) National Hockey League


The “X Factor” in sports for me has always been to “Do More”.
Biochemical changes that occur in an athlete’s body during intense training and competition are wide ranging. For the past few years we have tested Extreme Endurance on numerous athletes, modified the formula, improved the delivery system, tweaked the dosage and then commissioned a Gold-Standard, double-blind, placebo controlled study before introducing the product to the public. Scientific tests show you can “Do More” with Extreme Endurance. You can set new personal PRs and have new athletic success.

Over the next few years we believe Extreme Endurance should be in every athlete’s bag.
Extreme Endurance will help reach your goals in whatever sport you choose.

Always give 100%, and “Do More”!

Sincerely,

President Extreme Endurance
Lifespan International US.
Euronutrition BV.