First product developed in Europe under the medical oriented, supplement company known as Euronutrition BV. “Gelenkpower4" was the first product formulated and is now known as Joint-4 in the US and Active-4 in the EU. This joint formula's success rate triggered a best selling book written in the EU about this formula.
JOINT - 4
Joint-4 was brought to the US, along with Immune Boost and Omega.
Xendurance was launched in the US as the development and testing of Extreme Endurance began.
FIRST GOLD STANDARD
The first Gold Standard, third party, double-blind, placebo controlled, crossover study of 22 endurance athletes on Extreme Endurance was completed showing a 15% reduction in lactic acid and a double digit increase in aerobic threshold. The company's focus continued towards building human performance and sports nutrition formulas
Extreme Endurance was introduced for the first time in the US at the National Collegiate Rowing Association meeting in Miami, FL. and later at the Athletic Trainer's Association in Nashville, TN. It was successfully used in the Beijing Games to bring home Gold, setting not only a new Olympic Record but also a new World Record in swimming. Extreme Endurance was the first sports nutrition product in the US to be certified drug-free by LGC, “Informed Choice". (Formerly HFL)
Extreme Endurance, also known as Xendurance in the EU was certified drug free by “Informed Sport" in the EU. (Formerly HFL)
The first Extreme Endurance clinical study was published in the Clinical Journal of the European Society for Clinical Nutrition and Metabolism, (vol 5, supplement 1, 2010) and presented at the March 13, 2010, 6th Annual Conference of the EU Nutraceutical Association. Full page story ran in USA Today, April, 2010, on Extreme Endurance and athletic performance
PROTEIN POWERED FORMULA
Development of protein powdered formula that contains 4 different types of protein, energy vitamins and Lactate was introduced. First company to sponsor Camille LeBlanc-Bazinet. Xendurance products used successfully by numerous athletes in the London Games.
OPEN LABEL TEST
Open label test conducted in Chandler, AZ, testing 11 cross-functional athletes doing a “Fran" workout. Blood tests after a 1-week usage of Extreme Endurance reduced lactate levels by 8.9% immediately post workout and 7.1% 10 minutes post workout when compared to blood samples taken at baseline. Hydro-X, hydration, premium electrolyte, lactate formula was introduced. First company to sponsor former navy seal, Josh Bridges.
Open label test on 31 athletes, Extreme Endurance Affects on Creatine Kinase (CK) Levels in Cross Functional Athletes, Military Warfighters and Firefighters. Results: A 7-day supplementation period on Extreme Endurance, showed a decrease by an average of 16.9% (33.1 U/I) in CK levels pre-workout and a 63.55% (32.6 U/I) decrease in CK levels after completing Fran were recorded. In addition, none of the athletes who participated recorded CK levels that would indicate the onset of Rhabdo. 29 of 31 athletes performed better in the second workout with an average of 8.55% or 32 seconds faster. US Mens National Soccer Team fueled by Xendurance for the World Cup, Brazil.
Creatine-JB and Fuel-5 were introduced as powdered sports nutrition formulas to increase strength, energy and performance.
Second clinical study conducted on 16 athletes, by Dr. David Bellar, Director of the School of Kinesiology and Jason Soileau M.S., CSCS, University of Louisiana at Lafayette, The Effects of 10 Days of Extreme Endurance on Performance, Buffering Capacity during Exercise and Post Exercise Muscle Damage, Oxidative Stress and Inflammation. Results: 26% Reduction in Lactic Acid, 39% Reduction in Oxidative Stress and a 6X lowering of CK Levels. Extreme Endurance chronic disease clinical study currently underway. Xendurance formulas approved for US Government and military use.
VANILLA PROTEIN AND FUEL 5
Presentation of University of Louisiana at Lafayette clinical study, July of 2017 at the National Strength and Conditioning Coaches Association Annual Meeting. Publication of study 2017. Release of Vanilla Protein and Fuel-5+.